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Our assortment insights
+63% increase in online sales of gardening products
The DIY and gardening sector has seen a massive increase in online retail over the last few years and has become one of the fastest growing e-commerce segments.
+4% annual sales growth until 2028
Consumption spending on furniture, lighting and carpets in Germany has risen significantly in the last few years and will continue to record further annual growth in the coming years.
Hiking and outdoor sports are booming with +25% growth
The trend is visible everywhere on the street: sports and functional clothing is now part of everyday life for all age groups and social classes.
More than double online sales by 2030
Today, more than 80% of car buyers and around 70% of motorcycle buyers buy at least a part of their purchase process online. This trend will continue to grow in the coming years: This share is expected to grow by 7 to 15% by 2030.
+57% more online sales of dog accessories
The industry has become a real economic driver. Online searches for high-quality pet food, snacks, toys, beds, transport boxes and other accessories are now greater than ever before.
6 out of 10 people buy medicines regularly from online shops
Particularly in the past two years, the pharmaceutical industry has shifted increasingly from the traditional stationary business to the online channel – from 2019 to 2020 the online turnover for pharmaceuticals alone grew by a whopping 54%.
51% of households use smart home technology
Digitalization, energy efficiency, and sustainability are driving growth: more than half of all households are already smart connected, and 58% of smart home sales are made online. The solar market is also benefiting, sales reached €30 billion in 2024, covering 14% of electricity consumption.
Online beauty is booming: +22.5% growth in 2025
A booming billion-dollar market with clear growth drivers. Hardly any other product range is growing as strongly as beauty: online sales are rising, brands are digitizing their customer journey, and consumers are investing more consciously than ever in skincare, perfumes, and high-quality cosmetics.